I reported in this space August 20 that Jupiter Research said the next version of Windows, a.k.a. "Longhorn," wouldn't ship in 2004 as Microsoft previously announced, but two years later, in 2006. Now Mary Jo Foley of "Microsoft Watch" says Microsoft is finally using the 2006 date in public presentations, but hasn't formally announced the revised rollout. This phenomenon -- wherein a company quietly starts using information that contradicts more favorable information announced previously -- is so widespread in technology that it needs a name. How about: "announcement creep"? UPDATE: Gates admits that "Longhorn could be 2005 or 2006."
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