Answer: A marketing and media machine. VNU Media Measurement and Information Group summarizes the global media and marketing impact of the Matrix trilogy since its release in January 1999. "The Matrix" and "The Matrix: Reloaded" have together grossed more than $450 million in the U.S. alone. More than $60 million has been spent advertising all three films. The original Matrix has ranked among the top 100 DVDs every week since 1999. "The Matrix: Reloaded" DVD became the fifth highest selling DVD ever after just one week on the market. In May 2003, when "The Matrix Reloaded" was released the movie's official web site www.whatisthematrix.com attracted over 1.7 million unique visitors. In September, as the release of "Matrix Revolutions" approached, the site attracted 381,000 unique visitors. Soundtracks for the films "The Matrix" and "The Matrix Reloaded" combined have sold more than two million copies in the U.S. to date. The first soundtrack "The Matrix" sold 67,000 copies the first week of its release and has 1.5 million to date. The second soundtrack, "The Matrix Reloaded" sold 94,000 copies the first week of its release and 563,000 copies to date. In 2000, "The Matrix", drew the highest number of viewers -- 7.1 million -- among all movies that aired on cable. As Neo would say: "Whoa."
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