The National Academy of Recording Arts and Sciences (NARAS) -- the organization behind the Grammys -- is launching a TV and radio ad campaign against music piracy (a.k.a. downloading MP3 files from the Internet), starting tonight at the Grammys. The TV spot will try to get viewers to visit a web site ( here's a sneek peek: www.whatsthedownload.com ) featuring millionaire celebrities whining about how downloading songs can reduce their income and that fans should buy from an approved list of legal music sites. The site even features a message board.
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