Badmouthing people online is becoming increasingly central for both business and political strategists. Techno rocker Moby is advising Democrats that they should spread gossip online about President Bush in the run-up to the election, telling Sentator John Kerry supporters that it's cheap, easy and effective. Scott Erickson, associate professor of marketing at Ithaca College in New York, has conducted extensive research on "cybersmearing" and helps companies strategize on combating its effects.
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