Evil scientists are hard at work reverse-engineering your brain to figure out how corporations can compel you to buy MORE, MORE, MORE! Researchers at Caltech, for example, are using brain scanners to figure out how consumers (formerly known as "humans") make "automatic judgments." Other scientists around the world are wiring the brains of shoppers as they wander around and look at products. The goal: to make advertisements so powerful that you decide to buy products involuntarily.
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