A research assistant named Noah Fields at the Physical Language Workshop at the MIT Media Lab is working on an automated, wireless social networking device (or "petwork," if you will) for dogs called SNIF: Social Networking In Fur. As dogs sniff each other's butts and generally frolic in the park, the special collar takes note of which dogs your mutt enjoys and which it doesn't by gathering information such as proximity and activity level. It also facilitates the social networks of pet owners, who obviously otherwise have no prospects of social interaction. (props to Modern Pooch)
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