Sony is throwing a PSP launch party tomorrow night at the Sony store on Madison Avenue, and is bringing in Carson Daly and Danger Mouse to provide entertainment. Only the first 500 to arrive will be allowed in and will get to buy a PSP at midnight (the gadget goes on sale Thursday). Obviously they're creating a media event -- the payoff for Sony isn't the 500 who get in but the thousands who will be outside gushing about PSP for the news cameras. (props to Cool Hunting)
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