Pepsi President and CFO Indra Nooyi was forced by bloggers to apologize after she compared the U.S. with a hand's "middle finger" during a commencement address at Columbia University. In a bizarre and offensive analogy, she said that the five major continents are like the five fingers of a hand, with Asia as the thumb, "strong" and "powerful"; Europe as the index finger because it "pointed the way for western civilization"; South America is the "ring finger" because it symbolizes love, what with all the mambo dancing and what not; and Africa is the pinkie, because it doesn't have much of a role to play. America, then, is the middle finger, and, as such, the U.S. must be careful when we "extend our arm." Bloggers went nuts, and forced her to make an apology that was actually posted on the Pepsi home page.
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