
Welcome to the future of marketing. Burger chain Carl's Jr. has figured it out. (I'm talking, of course, about the recent Paris Hilton ad).
Step 1: Make a commercial that's too pornographic for TV staring a celebrity who is famous solely for an amateur hardcore-sex video.
Step 2: Pretend like you intend to air it on primetime TV.
Step 3: When the networks ban it, issue a press release bragging about how the ad is "too hot for TV"
Step 4: Create a special web site designed to look like a hardcore porn site exclusively for the ad. Make sure the site's hardware infrastructure can't handle a lot of traffic.
Step 5: When publicity over the ad generates enough traffic to crash the server, issue another press release about how your servers crashed because your soft-core porn ad is so "hot."
Does it bother anybody that this is how we sell hamburgers?
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